Concept project — Saffron Street
A restaurant campaign built for the scroll
- Project type
- Concept (not client work)
- Category
- Campaigns
- Year
- 2026
- Services
- Influencer Marketing, Paid Advertising & Performance Marketing, Content Strategy & Creative
Concept project created to show our approach — not a client case study.
The challenge
A new menu launch that looks exactly like every other restaurant's launch.
The SLAP
Stop showing food. Start provoking cravings — and let local food creators do the talking.
Brief / challenge
A casual dining restaurant launching a new menu. Every restaurant launch in the feed looks the same: a plate, a price and a "now available".
Objective
Make the new menu feel like something people need to try, and drive bookings in the launch weeks.
Strategy
Stop showing food. Start provoking cravings. Lead with questions and tension instead of plates, and bring in local food creators whose audiences trust their taste.
Execution
- Campaign platform and headlines.
- A shortlist of relevant local food creators with clear briefs.
- Social creatives and short-form video.
- Paid social targeted around meal-time windows.
Deliverables
Campaign platform, creator shortlist and briefs, social creatives and a paid media plan.
Results
This is a concept project created to demonstrate our approach. It is not client work, and no results are claimed.