See the SLAP →
Chai Theory
Concept: turning a neighbourhood café's Instagram from menu photos into a reason to visit.
Concept · Social
(00)Work
Every project follows the same story: the challenge, the SLAP, the work and the result. The projects below are concept work that shows how we think — client case studies will be added as they are approved for publication.
Concept: turning a neighbourhood café's Instagram from menu photos into a reason to visit.
Concept · Social
Concept: a brand strategy that makes handmade worth paying for.
Concept · Branding
Concept: high-energy gym launch videos combining a short on-site shoot with AI-produced visuals.
Concept · Video
Concept: a menu-launch campaign combining creators, paid social and scroll-stopping creative.
Concept · Campaigns
Your business has potential. Let's make people notice it.